4h ago
Demand Generation Manager
Somerville, MA
$115k-$150k / year
full-timesenior Hybrid
π Tech Stack
πΌ About This Role
You'll lead integrated multi-channel campaigns that drive pipeline growth for Tulip's AI-native frontline operations platform. Your work will directly impact revenue by turning strategy into measurable results. You'll leverage AI tools to accelerate campaign workflows in a hybrid environment based in Somerville, MA.
π― What You'll Do
- Develop and execute multi-channel demand generation campaigns.
- Define ICPs, personas, and segmentation for targeting.
- Use AI tools to accelerate research and content creation.
- Analyze performance to optimize ROI and pipeline contribution.
π Requirements
- 5-7+ years of B2B marketing experience in SaaS or high-growth tech.
- Strong understanding of demand generation and segmentation.
- Hands-on experience with digital marketing channels (LinkedIn, email, webinars).
- Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).
β¨ Nice to Have
- Familiarity with AI tools for content iteration and testing.
- Experience with event promotion and third-party media.
π Benefits & Perks
- π₯ Health, Dental, Vision insurance
- π Company equity
- ποΈ Unlimited vacation policy
- π» Flexible work schedule
- π Dog-friendly office
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