4h ago

Demand Generation Manager

Somerville, MA

$115k-$150k / year

full-timesenior Hybrid

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll lead integrated multi-channel campaigns that drive pipeline growth for Tulip's AI-native frontline operations platform. Your work will directly impact revenue by turning strategy into measurable results. You'll leverage AI tools to accelerate campaign workflows in a hybrid environment based in Somerville, MA.

🎯 What You'll Do

  • Develop and execute multi-channel demand generation campaigns.
  • Define ICPs, personas, and segmentation for targeting.
  • Use AI tools to accelerate research and content creation.
  • Analyze performance to optimize ROI and pipeline contribution.

πŸ“‹ Requirements

  • 5-7+ years of B2B marketing experience in SaaS or high-growth tech.
  • Strong understanding of demand generation and segmentation.
  • Hands-on experience with digital marketing channels (LinkedIn, email, webinars).
  • Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).

✨ Nice to Have

  • Familiarity with AI tools for content iteration and testing.
  • Experience with event promotion and third-party media.

🎁 Benefits & Perks

  • πŸ₯ Health, Dental, Vision insurance
  • πŸ“ˆ Company equity
  • πŸ–οΈ Unlimited vacation policy
  • πŸ’» Flexible work schedule
  • πŸ• Dog-friendly office
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