💼 About This Role

You'll spearhead marketing and growth initiatives for our core payments business, crafting strategies to drive user acquisition and merchant network expansion. You'll own 360° marketing plans that increase transaction volume and solidify Coins.ph as a top payment solution. This role offers the chance to shape high-impact co-marketing campaigns with strategic partners.

🎯 What You'll Do

• Develop and execute 360° marketing plans for payment products like QRPH and WebPay
• Identify and manage strategic relationships with key merchants, billers, and telco partners
• Design and implement co-marketing campaigns such as cashback promotions and exclusive discounts
• Own end-to-end campaign management from budgeting to performance tracking and ROI analysis

📋 Requirements

• 5+ years of experience in user growth, marketing, or partnership roles
• Proven track record of developing successful strategies and executing co-marketing campaigns with merchants
• Deep understanding of digital payments landscape, user behavior, and competitive dynamics
• Excellent communication and negotiation skills in both Chinese and English

✨ Nice to Have

• Experience within a leading payment company or e-wallet in China (e.g., Alipay, WeChat Pay)
• Experience in Southeast Asian markets
• Bachelor's degree in Marketing, Business, or related field

🚩 Heads Up

• Role combines senior manager and director levels without clear distinction
• Requires deep understanding of Filipino market but location is Shanghai