💼 About This Role

You'll shape how millions emotionally connect with the OnePay brand by owning brand strategy, positioning, and creative direction. As a leader at a fast-growing fintech backed by Walmart and Ribbit Capital, you'll define the narratives that make OnePay feel empowering and indispensable. This role offers the chance to build a category-defining brand with rare scale and distribution.

🎯 What You'll Do

• Own brand strategy, positioning, and core narrative across products and audiences
• Lead integrated campaign strategy and creative direction across channels
• Translate customer insights and competitive intelligence into messaging frameworks
• Define priority audiences and ideal customer profiles using research and analytics

📋 Requirements

• 10+ years in brand strategy, brand marketing, or integrated marketing leadership
• Strong strategic and creative instincts with experience leading integrated campaigns
• Deep understanding of customer research, audience segmentation, and positioning frameworks
• Experience working with Analytics teams to define KPIs and measure brand effectiveness

✨ Nice to Have

• Experience in fintech or consumer financial services
• Cross-functional leadership with executive influence
• Drive and proactivity as a builder and executor

🎁 Benefits & Perks

• 💰 Competitive base salary plus stock options
• 🏥 Health benefits from Day 1
• 🏦 401(k) plan with company match
• 🏖️ Flexible time off (FTO)
• 🚀 High-growth, mission-driven culture

📨 Hiring Process

Estimated timeline: 2-4 weeks

1. 1Initial Interview with Talent Partner· 30 min
2. 2Technical or Hiring Manager Interview· 45 min
3. 3Team Interview· 60 min
4. 4Executive Interview· 45 min
5. 5Offer