18h ago

Performance Marketing Lead

Berlin

$80k-$120k / year

full-timeseniorsoftware

🛠 Tech Stack

💼 About This Role

You'll own the growth strategy for a bootstrapped startup scaling user acquisition across Meta, Google, and TikTok with multi-million dollar budgets. You'll directly impact aggressive daily ad spend goals of $100k+ and expanding our market footprint in mobile apps and fintech. This role offers high autonomy and equity in a profitable, fast-growing company.

🎯 What You'll Do

  • Develop and execute performance marketing strategy to achieve $100k+ daily ad spend
  • Manage high-budget UA campaigns across Meta, Google, TikTok, and more
  • Allocate multi-million dollar budgets with full autonomy for optimal ROI
  • Identify and launch new UA channels from scratch to expand reach

📋 Requirements

  • 7+ years performance marketing experience
  • Proven track record scaling UA budgets to $100k+ daily
  • Deep hands-on expertise in Meta Ads and Google Ads
  • Ability to identify and scale new acquisition channels from ground up

✨ Nice to Have

  • Experience in mobile apps, fintech, or gaming
  • Strong grasp of user retention and monetization dynamics

🎁 Benefits & Perks

  • 📈 Equity for all Berlin-based employees
  • 🏢 Central Berlin office with modern facilities
  • 🚍 Transport subsidy
  • 🍳 Breakfasts and lunches
  • 🏋️ Urban Sports Club membership
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