18h ago
Performance Marketing Lead
Berlin
$80k-$120k / year
full-timeseniorsoftware
🛠 Tech Stack
💼 About This Role
You'll own the growth strategy for a bootstrapped startup scaling user acquisition across Meta, Google, and TikTok with multi-million dollar budgets. You'll directly impact aggressive daily ad spend goals of $100k+ and expanding our market footprint in mobile apps and fintech. This role offers high autonomy and equity in a profitable, fast-growing company.
🎯 What You'll Do
- Develop and execute performance marketing strategy to achieve $100k+ daily ad spend
- Manage high-budget UA campaigns across Meta, Google, TikTok, and more
- Allocate multi-million dollar budgets with full autonomy for optimal ROI
- Identify and launch new UA channels from scratch to expand reach
📋 Requirements
- 7+ years performance marketing experience
- Proven track record scaling UA budgets to $100k+ daily
- Deep hands-on expertise in Meta Ads and Google Ads
- Ability to identify and scale new acquisition channels from ground up
✨ Nice to Have
- Experience in mobile apps, fintech, or gaming
- Strong grasp of user retention and monetization dynamics
🎁 Benefits & Perks
- 📈 Equity for all Berlin-based employees
- 🏢 Central Berlin office with modern facilities
- 🚍 Transport subsidy
- 🍳 Breakfasts and lunches
- 🏋️ Urban Sports Club membership
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