Tech Stack

Description

You will lead the execution of local marketing initiatives, ensuring brand consistency and maximizing business impact. You will develop and implement 360° campaigns, manage media strategy, oversee creative development, and coordinate with external agencies. You will analyze performance data, manage budgets, and collaborate with cross-functional teams to drive brand positioning.

Requirements

• Bachelor's degree in Administration, Marketing, Advertising, Communication or related field
• 5+ years of experience in marketing leading brand strategies, media, and campaigns in dynamic environments
• Proven experience leading teams or projects with strong organizational and prioritization skills
• Proficiency in digital channels and media ecosystem: social media, Google (Search, Display, YouTube)
• Data-driven approach with ability to analyze metrics and make performance-based decisions

Responsibilities

• Define and lead comprehensive brand strategy ensuring consistency across all touchpoints
• Develop and implement 360° campaigns to maximize awareness, consideration, and conversion
• Manage media strategy (paid, owned, earned) optimizing investment and channel mix for ROI
• Supervise creative development and coordinate with agencies to ensure quality and KPI achievement
• Translate consumer insights and market trends into actionable strategies and brand initiatives