4h ago

Growth Marketing Manager, Paid Social

United States

$120k-$160k / yearest.

full-timemid Remotehealthcare

🛠 Tech Stack

💼 About This Role

You'll own and scale our paid social acquisition engine at a Series C health tech startup building patient advocacy tools. You'll drive full-funnel performance from Meta to TikTok and Snapchat, partnering with creative and data teams. This is a hands-on role where you'll build strategy, manage budgets, and run experiments daily.

🎯 What You'll Do

  • Own Meta paid social performance end-to-end, including strategy, testing, and budget allocation.
  • Build creative feedback loops with marketing and creative teams.
  • Monitor and diagnose full-funnel performance beyond platform KPIs.
  • Expand paid social into TikTok and Snapchat channels.

📋 Requirements

  • 3–6+ years of paid social experience with hands-on ownership of 7-figure Meta accounts.
  • Proven ability to optimize campaigns toward business outcomes, not just CTR/CPA.
  • Deep understanding of tracking and measurement (Pixel + CAPI, event definitions, UTM hygiene).
  • Strong communication skills to explain performance to stakeholders.

✨ Nice to Have

  • Experience in lead gen, healthcare, insurance, or high-consideration funnels.
  • Experience with TikTok and/or Snapchat advertising.
  • Mentoring or managing associate talent.

🎁 Benefits & Perks

  • 🏥 Health insurance coverage
  • 🏖️ Unlimited PTO
  • 📈 Equity in a Series C startup
  • 💰 Competitive compensation package
  • 🏠 Remote work flexibility
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