4h ago
Growth Marketing Manager, Paid Social
United States
✨ $120k-$160k / yearest.
full-timemid Remotehealthcare
🛠 Tech Stack
💼 About This Role
You'll own and scale our paid social acquisition engine at a Series C health tech startup building patient advocacy tools. You'll drive full-funnel performance from Meta to TikTok and Snapchat, partnering with creative and data teams. This is a hands-on role where you'll build strategy, manage budgets, and run experiments daily.
🎯 What You'll Do
- Own Meta paid social performance end-to-end, including strategy, testing, and budget allocation.
- Build creative feedback loops with marketing and creative teams.
- Monitor and diagnose full-funnel performance beyond platform KPIs.
- Expand paid social into TikTok and Snapchat channels.
📋 Requirements
- 3–6+ years of paid social experience with hands-on ownership of 7-figure Meta accounts.
- Proven ability to optimize campaigns toward business outcomes, not just CTR/CPA.
- Deep understanding of tracking and measurement (Pixel + CAPI, event definitions, UTM hygiene).
- Strong communication skills to explain performance to stakeholders.
✨ Nice to Have
- Experience in lead gen, healthcare, insurance, or high-consideration funnels.
- Experience with TikTok and/or Snapchat advertising.
- Mentoring or managing associate talent.
🎁 Benefits & Perks
- 🏥 Health insurance coverage
- 🏖️ Unlimited PTO
- 📈 Equity in a Series C startup
- 💰 Competitive compensation package
- 🏠 Remote work flexibility
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