Tech Stack

Description

You will define and execute go-to-market strategies for programmatic channels (audio, in-game), develop positioning and messaging, conduct market research, and collaborate cross-functionally to drive adoption and retention. This role supports inventory and channel initiatives at a leading programmatic advertising platform.

Requirements

• 2-5+ years in product marketing, ideally in adtech, martech, SaaS, or data-driven products
• Strong writing skills for sales and marketing collateral
• Entrepreneurial mindset with bias to action and iteration
• Analytical and strategic thinking to synthesize data into recommendations
• Proven collaboration with sales, product, and leadership teams

Responsibilities

• Own go-to-market strategy for programmatic channels including audio and in-game
• Develop differentiated positioning and messaging for channel and inventory partners
• Lead market research and competitive analysis to identify opportunities
• Plan and execute launches and enhancements for channel-specific needs
• Collaborate with Sales Enablement to drive collateral adoption and sales training