🛠 Tech Stack

💼 About This Role

You'll lead landing page optimization for Airwallex's acquisition funnels in the US and EMEA, driving conversion rate improvements through data-driven experiments. You'll own the strategy and testing of tailored landing experiences to improve sign-ups and CAC performance, collaborating with cross-functional teams.

🎯 What You'll Do

• Own LPO personalization flow for US and EMEA markets.
• Scale high-velocity landing page development in Contentful.
• Develop frameworks connecting media intent with on-page experience.
• Manage CRO experimentation pipeline and document learnings.

📋 Requirements

• Experience with landing page optimization and conversion rate improvement.
• Proficiency in Contentful for landing page development.
• Hands-on experience with A/B testing and experimentation platforms.
• Ability to analyze data with statistical rigor using tools like GA4.

✨ Nice to Have

• Familiarity with heatmap tools like Hotjar or FullStory.
• Experience with Looker or Tableau for dashboards.
• Knowledge of Salesforce and Marketo integration.

🎁 Benefits & Perks

• 💰 Competitive compensation with equity and bonus.
• 🏖️ Flexible PTO.
• 🏥 Health insurance.
• 📈 Career growth in a fast-growing global company.