🛠 Tech Stack

💼 About This Role

You'll own the full lifecycle of multi-channel retention campaigns, including Email, SMS, Push, and In-App, for a fast-growing digital insurance platform. You'll design automated customer journeys for key segments and drive cross-sell strategies to enhance customer loyalty and revenue. This role allows you to balance the cost of loyalty with incremental value, ensuring profitable and scalable retention activities.

🎯 What You'll Do

• Manage full lifecycle of multi-channel retention campaigns (Email, SMS, Push, In-App).
• Design and implement automated customer journeys for core segments.
• Conduct experimentation on campaign components to maximize conversion rates.
• Develop cross-sell strategies and manage loyalty reward partner relationships.

📋 Requirements

• 2+ years of hands-on experience in CRM, Retention Marketing, or Digital Campaign Management.
• Proficiency in Excel (Pivot Tables) and Google Analytics for campaign data interpretation.
• Deep experience building complex journeys in a modern CRM platform (e.g., Braze, Salesforce Marketing Cloud, HubSpot).
• Strong grasp of mobile app ecosystems including Push Notifications, In-App Messaging, and deep linking.

✨ Nice to Have

• Familiarity with the AARRR growth framework.
• Experience in e-commerce or high-volume subscription business.
• Knowledge of multi-product bundling strategies.

🎁 Benefits & Perks

• 🏖️ Hybrid work setup in Malaysia
• 💰 Competitive remuneration
• 📈 Opportunities to scale impact across the business
• 🤝 Collaborative cross-functional teams
• 🎯 Ownership of customer journeys that directly impact revenue

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Interview· 60 min
4. 4Offer· 15 min