6h ago
Consumer Marketing Lead, Japan
Tokyo, Japan
✨ $150k-$250k / yearest.
full-timeleadai-ml
💼 About This Role
You'll lead consumer marketing strategy for OpenAI in Japan, shaping brand and product narratives that build trust and accelerate adoption. Your campaigns will drive full-funnel impact across digital, creator, and partner channels. This role is critical for making AI resonate in one of our most culturally nuanced markets.
🎯 What You'll Do
- Develop Japan-specific consumer marketing strategies aligning with global priorities.
- Drive full-funnel marketing across consumers, opinion leaders, and partners.
- Provide local cultural and media insights to inform strategy and creative.
- Manage agencies, creators, and partners for authentic campaigns.
📋 Requirements
- 10+ years of marketing experience with high-impact consumer campaigns in Japan.
- Deep understanding of Japanese consumer landscape, culture, and media ecosystem.
- Proven ability to execute integrated plans across brand, digital, influencer, and partner channels.
- Strong network of local agencies, creators, and production partners.
✨ Nice to Have
- Experience in AI or technology sector.
- Fluency in both English and Japanese.
🎁 Benefits & Perks
- 🏖️ Unlimited PTO
- 🏥 Health insurance
- 💻 Modern equipment
- 🍽️ Meals provided
- 💰 Equity grants
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