Tech Stack

Description

You will own the end-to-end demand engine, building a predictable and scalable pipeline for Shelf. This involves designing multi-channel programs, experimenting constantly, and driving measurable revenue impact. You'll partner with Sales, Marketing, and Product to shape compelling messaging for technical audiences.

Requirements

• Strong startup experience creating the playbook
• Blend of creativity, data, and grit
• Experience in demand generation and pipeline acceleration
• Ability to move quickly from idea to test to learn to iterate
• Collaboration with Sales, Marketing, and Product teams

Responsibilities

• Own demand pipeline impact end-to-end
• Build and execute multi-channel demand programs
• Optimize paid and organic channels including email, content syndication, search, social, partnerships, and community
• Launch and refine account-based marketing (ABM) strategies
• Experiment relentlessly with creative approaches