💼 About This Role

You'll craft go-to-market strategies and lifecycle campaigns for our Exchange App, driving global user growth. Your work will shape product positioning across geographies, collaborating with product and growth teams to launch features and optimize retention. This role offers high ownership in a fast-paced crypto environment.

🎯 What You'll Do

• Own growth strategy for the Exchange vertical with product and strategy teams.
• Plan and execute go-to-market for feature launches across multiple channels.
• Analyze market trends, run user research, and feed insights to product teams.
• Design lifecycle programs to boost activation, trading volume, and retention.

📋 Requirements

• 7+ years of product marketing experience, preferably crypto or financial.
• Proven success launching and scaling B2C products to drive adoption and revenue.
• Excellent communication and copywriting skills to simplify complex ideas.
• Highly collaborative with experience working cross-functionally in fast-paced environments.

✨ Nice to Have

• Experience in regulated industries or financial services.
• Analytical mindset with proficiency in marketing analytics and user research.

🎁 Benefits & Perks

• 🚀 High ownership in a leading crypto exchange.
• 🌍 Global exposure working with cross-functional teams across geographies.

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Cross-functional panel· 60 min