15h ago

Senior CRM Marketing Manager

Berlin

$65k-$80k / year

full-timeseniorsoftware

🛠 Tech Stack

💼 About This Role

You'll lead the end-to-end migration to Braze and architect the technical infrastructure for a high-growth startup. You'll own the data schema and ensure robust, scalable lifecycle journeys. This role offers extreme ownership and the chance to shape CRM at Europe's #3 fastest-growing company.

🎯 What You'll Do

  • Architect migration from current stack to Braze
  • Define custom attributes, events, and API triggers with Engineering
  • Oversee campaign setup, QA, and troubleshoot technical debt
  • Manage IP warming and sender reputation for deliverability

📋 Requirements

  • Deep hands-on experience in Braze (Canvas, Liquid scripting, Connected Content)
  • Strong understanding of CRM architecture and ability to read API documentation
  • Experience with CRM migration including IP warming and data mapping
  • Proficiency in using data to troubleshoot triggers and segments

✨ Nice to Have

  • Experience building A/B testing frameworks
  • Knowledge of multivariate testing and experimentation

🎁 Benefits & Perks

  • 💰 Equity for all Berlin-based employees
  • 🚇 Transport subsidy
  • 🍳 Breakfasts and lunches
  • 🌍 Language learning support
  • 🏋️ Urban Sports Club membership

🚩 Heads Up

  • Requires 5 days a week in office despite senior role
  • Lists 'extreme ownership' and 'high-speed' language suggesting high pressure
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