15h ago
Senior CRM Marketing Manager
Berlin
$65k-$80k / year
full-timeseniorsoftware
🛠 Tech Stack
💼 About This Role
You'll lead the end-to-end migration to Braze and architect the technical infrastructure for a high-growth startup. You'll own the data schema and ensure robust, scalable lifecycle journeys. This role offers extreme ownership and the chance to shape CRM at Europe's #3 fastest-growing company.
🎯 What You'll Do
- Architect migration from current stack to Braze
- Define custom attributes, events, and API triggers with Engineering
- Oversee campaign setup, QA, and troubleshoot technical debt
- Manage IP warming and sender reputation for deliverability
📋 Requirements
- Deep hands-on experience in Braze (Canvas, Liquid scripting, Connected Content)
- Strong understanding of CRM architecture and ability to read API documentation
- Experience with CRM migration including IP warming and data mapping
- Proficiency in using data to troubleshoot triggers and segments
✨ Nice to Have
- Experience building A/B testing frameworks
- Knowledge of multivariate testing and experimentation
🎁 Benefits & Perks
- 💰 Equity for all Berlin-based employees
- 🚇 Transport subsidy
- 🍳 Breakfasts and lunches
- 🌍 Language learning support
- 🏋️ Urban Sports Club membership
🚩 Heads Up
- Requires 5 days a week in office despite senior role
- Lists 'extreme ownership' and 'high-speed' language suggesting high pressure
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