💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products, shaping positioning and messaging from the ground up. You'll drive full-funnel performance across acquisition, retention, and monetization with a strong focus on measurable business impact. This role offers significant autonomy and the opportunity to directly impact revenue at global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market and competitor research for growth hypotheses

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact core metrics like revenue and LTV
• Strong expertise in segmentation and go-to-market strategy
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Performance marketing channel expertise (Google, Meta, TikTok)
• Experience in cross-functional stakeholder management
• Hands-on analytical capabilities

🎁 Benefits & Perks

• 🏠 Fully remote work
• 🏖️ 28 days paid vacation per year
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Presentation· 60 min