Tech Stack

Description

You will own and evolve Parse Biosciences' marketing technology ecosystem, building automation workflows, integrating AI tools, optimizing web presence, and translating analytics into actionable insights to drive pipeline growth.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or equivalent experience
• 5+ years of experience in marketing automation with progressive technical responsibility
• Advanced-level proficiency in HubSpot Marketing Hub Enterprise
• Strong WordPress skills and familiarity with modern web technologies
• Fluent in HTML, CSS, JavaScript, and web development libraries

Responsibilities

• Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels
• Develop lead nurturing and scoring models to improve conversion rates and sales handoff
• Identify and implement AI-assisted marketing tools and extend marketing stack through API integrations
• Manage and enhance WordPress website for conversion optimization and user experience
• Own centralized reporting dashboards and analyze campaign performance to improve marketing ROI