💼 About This Role

You'll own the growth strategy for the Exchange vertical at Crypto.com, a leading crypto platform. Your work will drive global user growth and engagement through go-to-market campaigns, lifecycle initiatives, and data-driven positioning. This hybrid role blends product, creative, and analytics in a high-ownership environment.

🎯 What You'll Do

• Partner with product teams to own growth strategy for the Exchange vertical
• Conceptualise integrated marketing campaigns across in-app, email, web, social, earned media
• Analyze market trends and conduct competitive benchmarking to identify opportunities
• Design lifecycle programs that drive user activation, trading volume, and retention

📋 Requirements

• 7+ years in product marketing, ideally crypto or financial background
• Proven success launching and scaling B2C products and growing adoption sustainably
• Excellent communication and copywriting skills to simplify complex ideas

✨ Nice to Have

• Experience in regulated industries or financial services
• Analytical mindset with proficiency in marketing analytics tools

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study/Presentation· 60 min
4. 4Final Round· 45 min