Tech Stack

Description

You'll bring the social presence of a major FMCG beauty wellness brand to life, managing content ideation, trend tracking, scheduling, community engagement, copy writing, and performance tracking across TikTok, Instagram, and emerging platforms. You'll ensure the brand shows up consistently and compellingly, with content that meets platform standards and drives growth in reach, engagement, and brand affinity.

Requirements

• Organized and culturally-fluent with genuine enthusiasm for social media
• Understands what makes content work on TikTok vs Instagram vs YouTube
• Comfortable managing content calendar and pulling performance reports
• Able to draft reactive posts and brief content creators on emerging formats
• Experience with FMCG or beauty/wellness brands is a plus

Responsibilities

• Create and manage social content calendars across TikTok, Instagram, and emerging platforms
• Ensure consistent cadence of planned, campaign, and reactive content
• Manage community engagement and ensure brand shows up consistently
• Track performance data to show growth in reach, engagement, and brand affinity
• Write copy that fits the tone of each platform