Tech Stack

Description

You will lead the paid search program end-to-end at Opendoor, owning strategy, execution, and measurement across Google Ads and Microsoft Ads. You'll leverage AI-driven search, build a rigorous testing framework, and collaborate cross-functionally to drive measurable growth.

Requirements

• 7+ years operating and scaling paid search across Google Ads and Microsoft Ads with multi-market complexity.
• Deep expertise in modern search (broad match + Smart Bidding), audience strategies, and RSA/asset testing at scale.
• Hands-on AI/automation experience: platform AI, scripts/API, LLM-assisted workflows.
• Experimentation and measurement chops: geo experiments, incrementality testing, value-based bidding.
• Data and tooling fluency: GTM, GA4, BI dashboards; SQL strongly preferred.

Responsibilities

• Lead the search program end-to-end: account structure, bidding, budget, and pacing.
• Architect Performance Max and core Search campaigns (RSA, DSA).
• Apply AI to scale performance via platform AI, scripts/API, and LLM workflows.
• Build a rigorous testing framework with structured experiments and decision rules.
• Drive cross-functional collaboration with Analytics, Product, Data Science, and Finance.