💼 About This Role

You'll own end-to-end product marketing strategy for HelloFresh's Nordic market, influencing product development and shaping customer messaging. You'll lead high-impact campaigns that drive acquisition, reactivation, and retention while acting as the strategic bridge between global and local teams.

🎯 What You'll Do

• Lead end-to-end product marketing for physical product
• Drive early-stage involvement in product investment discussions
• Develop go-to-market strategies for major launches and campaigns
• Own performance evaluation of product marketing campaigns

📋 Requirements

• 5+ years in Product Marketing, Lifecycle, or Brand roles
• Experience developing campaign and lifecycle strategies that drive growth
• Ability to influence product roadmaps and partner with tech and product teams
• Fluency in English and one Nordic language (Danish, Swedish, or Norwegian)

✨ Nice to Have

• Experience with agile project management tools like Jira
• Deep understanding of customer segmentation and behavioral data

🎁 Benefits & Perks

• 🥗 65% HelloFresh discount
• 📚 Learning and development budget
• 🏖️ 25 days paid vacation + 5 feriefridage
• 👶 Parental leave supporting family needs
• 🏋️ SATS gym discounts and sports clubs

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter phone screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Case study or presentation· 60 min
4. 4Final interview with director· 45 min