2h ago
Strategy Director
New York, United States
full-timedirectorDigital Marketing / Advertising
Tech Stack
Description
You'll lead the strategic vision for a major tech client's digital ecosystem, connecting marketing goals with UX strategy. You'll pitch high-level concepts to senior clients and define how the web experience drives brand love and conversion.
Requirements
- 10+ years experience in Digital Strategy, UX Strategy, or Experience Strategy
- Worked at digital agencies where website was a primary marketing channel
- Proven pitch experience for large-scale digital projects
- Expert proficiency in Keynote/Google Slides
- Strong grasp of UX fundamentals (IA, wireframing concepts, user research)
Responsibilities
- Sell the vision as lead author of pitch decks for site strategy and digital experiences
- Orchestrate user journeys from ads to landing pages to product deep-dives
- Persuade CMOs and VPs of Marketing to improve web experience
- Define information architecture and content strategy with a marketer's mindset
- Consolidate disparate microsites into a cohesive brand experience
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