2h ago

Strategy Director

New York, United States
full-timedirectorDigital Marketing / Advertising

Tech Stack

Description

You'll lead the strategic vision for a major tech client's digital ecosystem, connecting marketing goals with UX strategy. You'll pitch high-level concepts to senior clients and define how the web experience drives brand love and conversion.

Requirements

  • 10+ years experience in Digital Strategy, UX Strategy, or Experience Strategy
  • Worked at digital agencies where website was a primary marketing channel
  • Proven pitch experience for large-scale digital projects
  • Expert proficiency in Keynote/Google Slides
  • Strong grasp of UX fundamentals (IA, wireframing concepts, user research)

Responsibilities

  • Sell the vision as lead author of pitch decks for site strategy and digital experiences
  • Orchestrate user journeys from ads to landing pages to product deep-dives
  • Persuade CMOs and VPs of Marketing to improve web experience
  • Define information architecture and content strategy with a marketer's mindset
  • Consolidate disparate microsites into a cohesive brand experience
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