8h ago
Marketing Manager, Employer Activation
Remote - United States
$130k-$145.3k / year
full-timemid Remotehealthcare
๐ Tech Stack
๐ผ About This Role
You'll drive growth through data-driven initiatives that generate patient starts from employer partners. You'll lead activation campaigns, optimize touchpoints via A/B testing, and automate workflows with AI and MarTech tools. You'll act as a bridge between Commercial and Sales teams, using performance data to optimize the activation roadmap.
๐ฏ What You'll Do
- Lead end-to-end execution of activation campaigns for employer partners.
- Optimize touchpoints for conversion through rigorous A/B testing.
- Automate workflows with AI and MarTech tools, creating scalable playbooks.
- Partner with Analytics to report on conversion rates and incrementality.
๐ Requirements
- 5+ years of professional experience in Marketing, Growth, or Operations.
- Proficiency in data analysis and reporting tools (e.g., Excel, Looker, SFDC).
- Demonstrated ability to manage complex cross-functional projects.
- Experience in B2B marketing or account management with enterprise clients.
โจ Nice to Have
- Hands-on experience with marketing automation tools (e.g., HubSpot).
- Familiarity with AI tools (e.g., ChatGPT, Claude) for campaign operations.
- Experience with employer-sponsored benefits or health plan activation.
๐ Benefits & Perks
- ๐ 100% remote work
- ๐ฐ Attractive pay and benefits with full transparency of ranges
- ๐ฅ Comprehensive health benefits (medical, dental, vision, life, disability, FSA/HSA)
- ๐๏ธ Generous time-off including 2 company-wide shutdown weeks
- ๐ถ Paid parental leave for all parents
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Panel Interviewยท 60 min
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