1d ago
Senior Marketing Manager, Content & Creator Strategy
United States
$129k-$176k / year
full-timesenior Remotehealthcare
๐ผ About This Role
You'll own and scale Wisp's creator ecosystem across channels, sitting at the intersection of brand storytelling and performance. You'll lead influencer, UGC, and thought leadership initiatives to drive brand affinity and measurable growth. This role offers high ownership and impact in a fast-paced, remote healthcare startup.
๐ฏ What You'll Do
- Own and scale influencer and creator strategy across organic, paid, affiliate, and gifting.
- Build and manage a high-performing network of creators and brand ambassadors.
- Lead cross-channel UGC strategy optimized for social, paid media, web, and lifecycle.
- Partner with Growth to adapt creator content into high-performing paid assets.
๐ Requirements
- 8โ10+ years in influencer marketing, creator partnerships, or brand marketing in high-growth environment.
- Experience building and scaling multi-channel creator or UGC programs that drive brand and performance.
- Deep understanding of social platforms (TikTok, Instagram, YouTube, Reddit, LinkedIn).
- People management experience with direct reports and external partners.
โจ Nice to Have
- Strong writing and brief creation skills.
- Experience in sexual or reproductive healthcare.
- Knowledge of compliance in regulated content.
๐ Benefits & Perks
- ๐๏ธ Flexible PTO
- ๐ Fully remote work
- ๐ Free Wisp products
- โค๏ธ Comprehensive health insurance
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Panel Interviewยท 60 min
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