Tech Stack

Description

You will prepare, implement, and monitor CRM campaigns using CrossEngage, create target-group-specific content, optimize via A/B testing, and build reports with actionable recommendations. You'll work closely with a CRM lead and cross-functional teams to drive customer conversion.

Requirements

• Completed degree in BWL, Marketing, Communications, or equivalent
• First practical experience in CRM, email marketing, or online marketing
• Basic knowledge of a CRM tool, HTML, or Tableau
• Proficient in MS Excel and data analysis
• Native German and fluent English

Responsibilities

• Prepare, implement, and monitor CRM campaigns in CrossEngage
• Create target-group-specific content for multiple channels
• Optimize CRM communication via A/B testing and personalization
• Build performance reports and derive recommendations
• Collaborate with Tech, Product Management, and Business Intelligence