Description

You will shape how Ripple's institutional DeFi solutions are understood and adopted in the market, crafting differentiated positioning and leading go-to-market strategies that translate technical capabilities into compelling value for institutional audiences.

Requirements

• 8+ years in Product Marketing or equivalent GTM strategy role
• Experience in blockchain, crypto/web3, or institutional DeFi
• Direct experience with stablecoins preferred
• Outstanding structured thinking and creative problem solving
• Strong relationship building and cross-functional collaboration

Responsibilities

• Be the subject matter expert in prospective markets, customer segments, and competitive landscape
• Develop segment-specific go-to-market strategies for institutional DeFi solutions
• Own strategy and execution of new product features and partner launches cross-functionally
• Partner with business development to drive engagement and joint go-to-market opportunities
• Partner with marketing and sales enablement teams to deliver high-quality enablement materials