Description

You will lead growth across a portfolio of B2C products, owning the end-to-end marketing strategy and execution across multiple channels and business models. You'll build a high-performing team and drive key metrics like CAC, ROAS, LTV, and revenue.

Requirements

• 5-10+ years B2C marketing leadership experience in performance-driven environments
• Proven success managing multi-channel marketing including paid, organic, and funnel optimization
• Strong analytical capabilities with attribution, experimentation, and forecasting
• Experience with B2C monetization models (subscription, freemium, ad-supported)
• Proven people leadership experience building and managing teams

Responsibilities

• Own end-to-end B2C marketing strategy across multi-product portfolio
• Lead performance marketing across Google, Meta, TikTok, and other paid channels
• Drive organic growth through SEO, ASO, and content-led discoverability
• Optimize full customer lifecycle via CRM and marketing automation
• Own monetization strategy including subscriptions, freemium, and ads