💼 About This Role

You'll define and scale OpenAI's marketing strategy for SMB advertisers globally. You'll own how SMBs discover and adopt OpenAI's advertising platform. This role is hands-on at the intersection of product marketing, growth, and sales enablement.

🎯 What You'll Do

• Define end-to-end SMB advertiser marketing strategy across acquisition, activation, retention, and expansion.
• Build SMB segmentation framework by business size, industry, and growth potential.
• Lead self-serve growth initiatives to drive sign-ups, onboarding, and repeat spend.
• Create scalable lifecycle marketing programs across email, in-product, and webinars.

📋 Requirements

• 12+ years in growth marketing, product marketing, or SMB go-to-market leadership.
• Experience scaling SMB self-service advertising ecosystems at Google, Meta, Amazon, etc.
• Deep understanding of SMB customer behavior and self-serve funnels.
• Fluent in performance marketing concepts including campaign setup, targeting, and ROI.

✨ Nice to Have

• Experience marketing self-service SaaS or advertising platforms.
• Strong product instincts to partner with PMs and engineers.
• Proven people leadership in building high-performing teams.

🎁 Benefits & Perks

• 💰 Competitive compensation with equity.
• 🏖️ Flexible hybrid schedule (3 days in SF office).
• 📚 Professional development resources.
• 🏥 Comprehensive health benefits.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Interview· 60 min