Description

You will own the strategy and business health for Life360's Tile portfolio and hardware-software ecosystem. You'll lead go-to-market strategy, positioning, and commercial success for devices and subscriptions, while partnering with Product, BD, and Marketing to drive launch readiness and post-launch growth. This role sits at the intersection of hardware, retail, subscription monetization, and strategic partnerships.

Requirements

• Expertise in product marketing across hardware and software ecosystems.
• Strong strategic thinking and ability to drive impact across the entire product lifecycle.
• Experience with subscription monetization and hardware-to-subscription funnels.
• Excellent storytelling and executive communication skills.
• Deep collaboration skills with cross-functional teams (Product, BD, Marketing, Finance).

Responsibilities

• Define and lead GTM strategy for Tile product launches across retail, e-commerce, and direct-to-member channels.
• Drive launch readiness in partnership with Product, ensuring positioning, packaging, and channel plans align with business objectives.
• Partner with Growth, Retail, Sales, and vertical PMM teams to maximize launch impact through integrated demand generation.
• Lead post-launch growth and adoption strategies, including subscription attach rates and feature-discovery campaigns.
• Conduct market sizing, competitive analysis, and TAM/SAM/SOM to identify opportunities and build business cases.