Description

You will lead the strategic vision and execution of marketing initiatives across LATAM, driving growth and cultural relevance for a portfolio of lifestyle brands. You'll develop omnichannel campaigns, influencer partnerships, and localized storytelling to build brand equity and deliver measurable business impact.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration or related field
• 12+ years progressive marketing leadership experience in lifestyle, fashion, sports, or entertainment
• Deep understanding of LATAM consumer landscape and cultural nuances
• Demonstrated success in integrated campaign development and digital-first marketing
• Fluent in English and Spanish, willingness to travel regionally and internationally

Responsibilities

• Build integrated omnichannel marketing programs across traditional, digital, and social media platforms
• Drive brand narrative campaigns, influencer marketing, content creation, and partnerships
• Lead brand marketing strategies aligned with financial performance targets
• Oversee implementation and performance of brand initiatives supporting business objectives
• Collaborate with Business Development and Brand Management to align marketing with commercial goals