Description

You will shape the future of the Rosetta Stone brand, developing multi-channel marketing strategies to drive customer acquisition and retention globally. You'll oversee integrated marketing efforts across brand, digital, product, email, social, influencer, and more, and lead B2B marketing for Rosetta Stone for Enterprise. This role is pivotal in maintaining market leadership and expanding our global customer base.

Requirements

• BA/BS degree
• 12+ years consumer brand marketing experience
• 5+ years people management experience
• Strategic thinking and project management skills
• Exceptional written communication and interpersonal skills

Responsibilities

• Develop marketing strategies to achieve customer acquisition goals
• Refine brand narrative and positioning
• Oversee integration of marketing efforts across channels
• Own pricing and promotion strategy, testing and optimizing
• Lead go-to-market planning for new product launches