Tech Stack

Description

As a Staff Data Scientist on the Marketing Analytics team, you will democratize insights across the organization, working with diverse data sources to optimize media efficiency. You'll create full-funnel reporting, collaborate with marketing and engineering, and leverage AI tools like Claude to drive deeper insights.

Requirements

• 8+ years of related experience in analytics or data science
• Experience with setting up campaigns on Google Search Ads or similar
• Proficiency in munging data from Google, Bing, and enterprise analytics platforms
• Solid understanding of statistical concepts, testing, and experimentation
• Experience with experimentation platforms (Amplitude, Optimizely, etc.) is a plus

Responsibilities

• Create full funnel reporting for Seller business to understand consumer behavior and retention
• Collaborate with marketing, product, and engineering to establish measurement best practices for SEM/performance media
• Prescribe levers on paid search to optimize media performance and track results
• Deliver SEM insights across customer journey to inform acquisition and develop KPI frameworks
• Automate reporting deliverables for cross-functional teams