Tech Stack

Description

You will lead 1:1 and 1:few account-based marketing programs for North America Enterprise and Upper Mid Market segments, driving pipeline generation and progression through hyper-personalized campaigns. Collaborate closely with sales to accelerate deal velocity and improve win rates.

Requirements

• 5+ years in B2B marketing with 2+ years in enterprise ABM
• Hands-on experience with ABM platforms (e.g., 6sense, Demandbase, Terminus)
• Proven success with 1:1 and 1:few ABM campaigns influencing pipeline generation and progression
• Proficiency in Salesforce and marketing automation (Marketo or HubSpot)
• Excellent cross-functional collaboration and communication skills

Responsibilities

• Develop and own 1:1 and 1:few ABM strategy for Upper Mid Market and Enterprise accounts
• Select and prioritize target accounts using firmographics, intent data, and sales insights
• Create personalized campaigns spanning the buyer journey from awareness to close
• Align with enterprise AEs and SDRs to synchronize campaigns with sales plays
• Track and report on KPIs including account engagement, pipeline creation, and influenced revenue