Description

You will lead the strategic design and scaling of Account-Based Marketing (ABM) and B2B2C marketing functions, acting as a strategic advisor to senior client executives and driving consumer activation through co-branded campaigns. Your work will directly impact utilization, retention, and revenue growth for enterprise accounts.

Requirements

• Proven VP-level marketing experience in B2B2C or ABM
• Experience in roadside assistance or automotive technology preferred
• Strong analytical and strategic planning skills
• Ability to travel 25-50% as needed

Responsibilities

• Direct ABM strategy for priority enterprise accounts
• Serve as strategic marketing advisor to senior client executives
• Oversee consumer activation campaigns and co-branded communications
• Establish measurement models and ROI attribution frameworks
• Present performance metrics and strategic recommendations to executive leadership