Manager, Event Marketing at Jobs at Relay

3h ago

Manager, Event Marketing

Raleigh, NC

full-timemidEnterprise Software

Description

You will lead the tradeshow strategy and create immersive, experiential brand experiences that drive account-based selling. You'll oversee the entire tradeshow calendar across ten market segments, manage budgets, and ensure high ROI. You'll also support field marketing initiatives like customer summits and executive events.

Requirements

3-5 years experience in Event Marketing, Field Marketing, or Corporate Events in B2B SaaS
Proven track record managing large-scale tradeshows with $100k+ budgets
Strategic planning ability for market positioning
Experience scaling event operations in fast-paced B2B SaaS environment
Analytical mindset with focus on data-driven decisions

Responsibilities

Curate annual tradeshow calendar for 10 market segments aligned with GTM strategy
Design experiential booth programming for prospect engagement
Manage full events budget including fees, buildouts, swag, travel
Manage and mentor an Event Marketing Specialist
Execute ABM activations and field marketing events

Jobs at Relay

Relay is a cloud-based technology platform that helps frontline teams improve communications, employee safety, and their productivity. Relay enables frontline teams to digitally transform their operations by replacing outdated traditional radios and panic buttons with modern cloud-connected solutions that can bring the power of software and AI to frontline teams. With Relay, your entire team can stay connected, no matter what language they speak, what device they carry, or where they are located. Why Join Relay? Make a Tangible Impact in a mission driven organization : Our platform directly enhances the lives of frontline workers, improving their responsiveness to customers (72%) and overall efficiency (77%). We've already powered over 2.5 billion messages and supported countless desk-less workers. Be Part of a Winning Team : We're not just growing - we're recognized as a leader in our field. Relay has been honored for its rapid growth in the Inc. 5000, Deloitte Fast 500, and recently named NC Tech's North Carolina- based Company of the Year. We benchmark well against SaaS leaders across all of our KPIs, including revenue growth, customer retention, CAC efficiency, LTV, and various other important metrics. Led by Proven Entrepreneurs: Our veteran executive team has worked closely together…

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