2h ago

Senior Brand Marketing Manager

New York, NY

$105k-$140k / year

full-timesenior Hybridcosmetics / beauty

💼 About This Role

You'll lead global go-to-market strategies for e.l.f. Cosmetics, driving cultural moments and high-impact product launches. You'll coordinate cross-functional teams to ensure seamless execution from concept to shelf, blending brand storytelling with commercial excellence.

🎯 What You'll Do

  • Lead end-to-end global go-to-market planning for key product initiatives.
  • Partner with Innovation, Creative, Sales, and Digital teams for high-impact launches.
  • Translate product strategies into breakthrough creative platforms and narratives.
  • Manage budgets and track performance metrics to optimize ROI.

📋 Requirements

  • 6-8 years of brand management or product marketing experience.
  • Proven success leading global multi-market product launches.
  • Strong ability to balance strategic thinking with hands-on execution.
  • Deep understanding of consumer behavior and cultural trends.

✨ Nice to Have

  • Experience in beauty, CPG, or lifestyle brands.
  • Builder's mindset with proactive process creation.
  • Familiarity with digital ecosystems and influencer marketing.

🎁 Benefits & Perks

  • 💰 Competitive pay with bonus eligibility up to 200% of target.
  • 📈 Equity grants for full-time new hires.
  • 🏖️ Flexible time off and year-round half-day Fridays.
  • 🏢 Hybrid work with 3 days in-office, 2 days remote.
  • 🎯 Career growth at a fast-growing top beauty brand.
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