2h ago
Senior Brand Marketing Manager
New York, NY
$105k-$140k / year
full-timesenior Hybridcosmetics / beauty
💼 About This Role
You'll lead global go-to-market strategies for e.l.f. Cosmetics, driving cultural moments and high-impact product launches. You'll coordinate cross-functional teams to ensure seamless execution from concept to shelf, blending brand storytelling with commercial excellence.
🎯 What You'll Do
- Lead end-to-end global go-to-market planning for key product initiatives.
- Partner with Innovation, Creative, Sales, and Digital teams for high-impact launches.
- Translate product strategies into breakthrough creative platforms and narratives.
- Manage budgets and track performance metrics to optimize ROI.
📋 Requirements
- 6-8 years of brand management or product marketing experience.
- Proven success leading global multi-market product launches.
- Strong ability to balance strategic thinking with hands-on execution.
- Deep understanding of consumer behavior and cultural trends.
✨ Nice to Have
- Experience in beauty, CPG, or lifestyle brands.
- Builder's mindset with proactive process creation.
- Familiarity with digital ecosystems and influencer marketing.
🎁 Benefits & Perks
- 💰 Competitive pay with bonus eligibility up to 200% of target.
- 📈 Equity grants for full-time new hires.
- 🏖️ Flexible time off and year-round half-day Fridays.
- 🏢 Hybrid work with 3 days in-office, 2 days remote.
- 🎯 Career growth at a fast-growing top beauty brand.
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