Description

You will own end-to-end GTM strategy for key platform launches, develop positioning and messaging, lead customer and market insights, and collaborate with cross-functional teams to drive adoption and revenue growth for Altruist's Investment product suite.

Requirements

• 3+ years of experience in B2B product marketing in high-growth, late-stage startups.
• Curiosity: you ask 'why' and back answers with data.
• Hustle: proactive, thoughtful, organized, and get things done.
• Partnership: bring a clear POV, influence respectfully, collaborate.
• Communication: clear with internal/external audiences; turn complex concepts into compelling assets.

Responsibilities

• Own qualitative, quantitative, and competitive research; translate insights into ICP definitions, segmentation, and actionable GTM strategies.
• Develop positioning frameworks, value propositions, and messaging for core products and platform capabilities.
• Lead end-to-end GTM planning and execution for new features and product initiatives; partner with Design to produce launch and sales assets.
• Partner with Product and Marketing to design and execute prospecting, onboarding, and lifecycle programs across web, email, webinars, and events.
• Partner with Product and BI to define success metrics, build dashboards, monitor performance, and act on insights.
• Collaborate with Comms and Content to develop narratives and content reinforcing product leadership.
• Equip Sales and customer-facing teams with compelling collateral such as one-pagers, pitch decks, and case studies.