4h ago
Head of Marketing
San Carlos
✨ $175k-$225k / yearest.
full-timeseniorgovernment
💼 About This Role
You'll build the marketing foundation for a category-defining traffic safety company, turning story, data, and community impact into momentum across new markets. Your work will shape how Obvio is understood by municipalities, residents, policymakers, and partners, ensuring narrative compounds every time we enter a new place. This is a narrative-driven, proof-oriented role for someone who wants to build a movement, not just a product.
🎯 What You'll Do
- Shape compelling narratives for new market entries using pilot results and safety data.
- Create sales and GTM assets like decks, case studies, and one-pagers with founders.
- Support GTM experiments such as field activations and local community platforms.
- Develop collateral to deepen trust with existing municipalities and residents post-launch.
📋 Requirements
- 7+ years experience in marketing, communications, or GTM roles.
- Exceptional writing skills and understanding of narrative-driven trust.
- Experience in early-stage or category-creating companies.
- Comfortable operating with ambiguity and close founder collaboration.
✨ Nice to Have
- Experience in public impact or civic systems.
- Background in traffic safety or government relations.
- Prior work in category-defining roles.
🎁 Benefits & Perks
- 🏖️ Unlimited PTO
- 🏥 Competitive compensation
- 💰 Early-stage equity
- 🚀 Fast-moving startup environment
- 🌍 Meaningful ownership
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