22h ago
Performance Marketing Manager (Paid Social)
Berlin
✨ $75k-$95k / yearest.
full-timemid Hybridmedia
🛠 Tech Stack
💼 About This Role
You'll serve as JustWatch's in-house paid social expert, supporting international client campaigns for major entertainment brands and owning user-acquisition campaigns for our consumer product. You'll blend hands-on platform expertise with strategic insight across two different contexts.
🎯 What You'll Do
- Plan, launch, and optimise paid social campaigns across Meta and TikTok.
- Analyse campaign performance across multiple markets to identify trends and insights.
- Design and execute a test-and-learn agenda for experiments across campaigns.
- Monitor key metrics (CPI, purchase costs, retention, LTV) and take corrective action.
📋 Requirements
- 3+ years of hands-on paid social experience across multiple markets.
- Strong expertise in Meta Ads Manager and TikTok Ads.
- Experience with app install, web conversion, or e-commerce campaigns.
- Familiarity with tracking and attribution (Meta Pixel, TikTok Pixel, CAPI, MMPs).
✨ Nice to Have
- Understanding of incrementality and A/B test interpretation.
- Experience working with large datasets in Excel or Google Sheets.
- Proactive, curious mindset with drive to improve processes.
🎁 Benefits & Perks
- 🏖️ Flexible working with hybrid model
- 💰 Competitive salary and stock options
- 📈 Learning budget for professional development
- 🏥 Health insurance and wellness perks
- 🚃 Public transport subsidy
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