22h ago

Performance Marketing Manager (Paid Social)

Berlin

$75k-$95k / yearest.

full-timemid Hybridmedia

🛠 Tech Stack

💼 About This Role

You'll serve as JustWatch's in-house paid social expert, supporting international client campaigns for major entertainment brands and owning user-acquisition campaigns for our consumer product. You'll blend hands-on platform expertise with strategic insight across two different contexts.

🎯 What You'll Do

  • Plan, launch, and optimise paid social campaigns across Meta and TikTok.
  • Analyse campaign performance across multiple markets to identify trends and insights.
  • Design and execute a test-and-learn agenda for experiments across campaigns.
  • Monitor key metrics (CPI, purchase costs, retention, LTV) and take corrective action.

📋 Requirements

  • 3+ years of hands-on paid social experience across multiple markets.
  • Strong expertise in Meta Ads Manager and TikTok Ads.
  • Experience with app install, web conversion, or e-commerce campaigns.
  • Familiarity with tracking and attribution (Meta Pixel, TikTok Pixel, CAPI, MMPs).

✨ Nice to Have

  • Understanding of incrementality and A/B test interpretation.
  • Experience working with large datasets in Excel or Google Sheets.
  • Proactive, curious mindset with drive to improve processes.

🎁 Benefits & Perks

  • 🏖️ Flexible working with hybrid model
  • 💰 Competitive salary and stock options
  • 📈 Learning budget for professional development
  • 🏥 Health insurance and wellness perks
  • 🚃 Public transport subsidy
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