3h ago
Growth Lead
Tel Aviv
✨ $150k-$200k / yearest.
full-timeseniorsoftware
🛠 Tech Stack
💼 About This Role
You'll build and scale multi-channel paid acquisition at Shapes, a fast-moving startup building the first AI-native people platform. You'll own strategy, budgets, and execution across Meta, LinkedIn, and other growth platforms, driving qualified leads and pipeline within disciplined ROI targets. This role goes beyond media buying: you'll also own landing page optimization and conversion testing, and build a lean, high-output growth team.
🎯 What You'll Do
- Build and scale multi-channel paid acquisition strategy across Meta, LinkedIn, and other platforms
- Manage significant paid media budgets with focus on CPL, MQL conversion, CAC payback, and ROI
- Own landing page optimization and conversion testing to improve quality conversions
- Establish rigorous testing frameworks for ad creative, audience segmentation, and messaging
📋 Requirements
- 6+ years in performance marketing or growth marketing at a SaaS company
- Proven track record managing significant paid media budgets and delivering profitable growth
- Deep expertise in paid social with hands-on campaign management experience
- Strong landing page and conversion optimization skills
✨ Nice to Have
- Experience with search channels
- Experience with attribution and incrementality testing
- Startup mentality and resourcefulness
🎁 Benefits & Perks
- 🚀 High-impact role at an early-stage AI startup
- 📈 Ownership of growth strategy and team building
- 🏢 On-site in Tel Aviv with collaborative culture
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