1h ago
Sr. Manager, Retention Marketing
Beverly Hills, CA
$110k-$140k / year
full-timesenior Hybridbeauty
🛠 Tech Stack
💼 About This Role
You'll lead retention strategy across email, SMS, and CRM channels for rhode, a fast-growing skincare brand under e.l.f. Beauty. You'll own lifecycle journeys, loyalty, and subscription programs to drive repeat purchases and deepen brand love. This is a hybrid role in Beverly Hills with a strong focus on data-driven CRM.
🎯 What You'll Do
- Own retention strategy across email, SMS, and emerging CRM channels
- Build and optimize lifecycle journeys for welcome, replenishment, win-back
- Manage end-to-end campaign execution in Klaviyo and Postscript
- Launch and scale loyalty and subscription programs
📋 Requirements
- 6+ years in retention or lifecycle marketing
- Hands-on experience with Klaviyo (ESP) and SMS platforms
- Proven ability to scale loyalty or subscription programs
- Strong analytical skills with CRM dashboards and customer data
✨ Nice to Have
- DTC or beauty industry experience
- Familiarity with Shopify, Recharge, or Loyalty Lion
- Proficiency in Figma
🎁 Benefits & Perks
- 💰 Competitive pay and bonus eligibility up to 200% of target
- 🏖️ Flexible time off and year-round half-day Fridays
- 🏢 Hybrid work (3 days in office, 2 at home)
- 📈 Equity and career growth opportunities
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