1h ago

Sr. Manager, Retention Marketing

Beverly Hills, CA

$110k-$140k / year

full-timesenior Hybridbeauty

🛠 Tech Stack

💼 About This Role

You'll lead retention strategy across email, SMS, and CRM channels for rhode, a fast-growing skincare brand under e.l.f. Beauty. You'll own lifecycle journeys, loyalty, and subscription programs to drive repeat purchases and deepen brand love. This is a hybrid role in Beverly Hills with a strong focus on data-driven CRM.

🎯 What You'll Do

  • Own retention strategy across email, SMS, and emerging CRM channels
  • Build and optimize lifecycle journeys for welcome, replenishment, win-back
  • Manage end-to-end campaign execution in Klaviyo and Postscript
  • Launch and scale loyalty and subscription programs

📋 Requirements

  • 6+ years in retention or lifecycle marketing
  • Hands-on experience with Klaviyo (ESP) and SMS platforms
  • Proven ability to scale loyalty or subscription programs
  • Strong analytical skills with CRM dashboards and customer data

✨ Nice to Have

  • DTC or beauty industry experience
  • Familiarity with Shopify, Recharge, or Loyalty Lion
  • Proficiency in Figma

🎁 Benefits & Perks

  • 💰 Competitive pay and bonus eligibility up to 200% of target
  • 🏖️ Flexible time off and year-round half-day Fridays
  • 🏢 Hybrid work (3 days in office, 2 at home)
  • 📈 Equity and career growth opportunities
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