Tech Stack

Description

As a Senior Product Manager, you will own Roku's Household Graph and ads identity services, driving addressability, targeting, and measurement in a privacy-safe way. You'll optimize match rates, enable programmatic addressability, and manage identity health across the ad platform.

Requirements

• 5+ years of product management experience in ad tech, identity, or ad data platforms
• Strong technical understanding of identity signals (MAIDs, IP, cookies) and industry frameworks (UID2, ConnectID)
• Deep expertise in identity resolution, match strategies, coverage/accuracy tradeoffs, and measurement impact
• Highly analytical with ability to quantify value and make principled tradeoffs
• Proven cross-functional execution across engineering, data science, analytics, product, privacy/legal, sales/operations

Responsibilities

• Own the Household Graph and ads identity services across the ads platform
• Drive identity signal quality and match rate strategy with prioritized roadmap decisions
• Improve programmatic addressability through identity interoperability with frameworks like UID2, ConnectID
• Establish identity health monitoring: coverage, stability, drift, match rates, and root-cause visibility
• Define identity constraints and matching patterns for privacy-safe data collaboration