3h ago
Ad Product Marketing Manager, Commerce Media
New York, New York
$139,600-$152,300 / year
full-timemidadvertising technology
Description
You will lead strategy, launch, and scaling of ad products for Roku's Retail Media Network partnerships. You'll partner with Product, Sales, and Business Development to shape go-to-market plans, develop value propositions, and drive internal readiness to accelerate revenue growth.
Requirements
- 5+ years in ad-tech or product marketing/management, preferably in Retail Media Network landscape
- Experience in a start-up environment or entrepreneurial approach
- Ability to communicate vision and results to senior leads and partners
- Strong organizational, analytical, written, and presentation skills
- Entrepreneurial self-starter who deals well with ambiguity
Responsibilities
- Translate technical product capabilities into value propositions, positioning, and messaging
- Partner with Product, Sales, Business Development, and Operations to manage roadmaps and launch features
- Create scalable frameworks for product rollout including launch plans, playbooks, and sales materials
- Lead internal training and enablement for commercial teams
- Monitor competitive landscapes across RMNs and CTV to inform positioning
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