1h ago

VP, Growth Analytics

New York, New York, United States
full-timevpAdvertising and Marketing

Tech Stack

Description

You will lead the Campaign Insights team to deliver high-quality analytics and measurement services, optimizing media spend for a large book of business. You'll develop analytic roadmaps, serve as a knowledge leader, and manage complex analyses to drive actionable insights.

Requirements

  • Deep understanding of digital and media ecosystems
  • Experience with online/offline attribution and measurement integration
  • Proficiency in DMPs/CDPs, multivariate testing, and forecasting
  • Ability to lead and develop analytic teams
  • Strong client management and presentation skills

Responsibilities

  • Assess client needs and develop analytic roadmaps
  • Serve as go-to expert for one service area
  • Lead complex analyses and manage project plans
  • Ensure quality of analytic deliverables and actionable recommendations
  • Facilitate professional growth of the team
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