1h ago
VP, Growth Analytics
New York, New York, United States
full-timevpAdvertising and Marketing
Tech Stack
Description
You will lead the Campaign Insights team to deliver high-quality analytics and measurement services, optimizing media spend for a large book of business. You'll develop analytic roadmaps, serve as a knowledge leader, and manage complex analyses to drive actionable insights.
Requirements
- Deep understanding of digital and media ecosystems
- Experience with online/offline attribution and measurement integration
- Proficiency in DMPs/CDPs, multivariate testing, and forecasting
- Ability to lead and develop analytic teams
- Strong client management and presentation skills
Responsibilities
- Assess client needs and develop analytic roadmaps
- Serve as go-to expert for one service area
- Lead complex analyses and manage project plans
- Ensure quality of analytic deliverables and actionable recommendations
- Facilitate professional growth of the team
0 views 0 saves 0 applications