20h ago
Digital Marketing Executive
United Kingdom
$35k-$50k / year
full-timemidsoftware
🛠 Tech Stack
💼 About This Role
You'll run paid digital campaigns across Facebook, Google, and TikTok for a fast-growing insurtech platform. You'll own campaign strategy from setup to optimization, driving measurable ROI across multiple channels. This role offers high autonomy and direct impact on revenue growth.
🎯 What You'll Do
- Plan, launch, and optimize paid campaigns across Meta, Google, and TikTok.
- Monitor and analyze campaign KPIs daily (CTR, CPC, CPA, ROAS).
- Conduct A/B testing on creatives, audiences, and bidding strategies.
- Manage campaign budgets to ensure efficient allocation and maximum ROI.
📋 Requirements
- Bachelor's degree in Marketing, Advertising, or related field.
- Proven experience in digital advertising or performance marketing.
- Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads.
- Proficiency in analytics platforms like Google Analytics and Meta Ads Reporting.
✨ Nice to Have
- Certification in Google Ads or Meta Blueprint.
- Experience in a high-growth startup or digital-first company.
- Familiarity with marketing automation tools or CRM platforms.
🎁 Benefits & Perks
- 💰 Competitive salary with performance-based bonuses.
- 🚀 Ownership of campaigns that directly impact revenue.
- 🌍 Exposure to regional markets and cross-functional collaboration.
- 🏢 Hybrid work flexibility in London with high autonomy.
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