20h ago

Digital Marketing Executive

United Kingdom

$35k-$50k / year

full-timemidsoftware

🛠 Tech Stack

💼 About This Role

You'll run paid digital campaigns across Facebook, Google, and TikTok for a fast-growing insurtech platform. You'll own campaign strategy from setup to optimization, driving measurable ROI across multiple channels. This role offers high autonomy and direct impact on revenue growth.

🎯 What You'll Do

  • Plan, launch, and optimize paid campaigns across Meta, Google, and TikTok.
  • Monitor and analyze campaign KPIs daily (CTR, CPC, CPA, ROAS).
  • Conduct A/B testing on creatives, audiences, and bidding strategies.
  • Manage campaign budgets to ensure efficient allocation and maximum ROI.

📋 Requirements

  • Bachelor's degree in Marketing, Advertising, or related field.
  • Proven experience in digital advertising or performance marketing.
  • Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads.
  • Proficiency in analytics platforms like Google Analytics and Meta Ads Reporting.

✨ Nice to Have

  • Certification in Google Ads or Meta Blueprint.
  • Experience in a high-growth startup or digital-first company.
  • Familiarity with marketing automation tools or CRM platforms.

🎁 Benefits & Perks

  • 💰 Competitive salary with performance-based bonuses.
  • 🚀 Ownership of campaigns that directly impact revenue.
  • 🌍 Exposure to regional markets and cross-functional collaboration.
  • 🏢 Hybrid work flexibility in London with high autonomy.
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