🛠 Tech Stack

💼 About This Role

You'll design and orchestrate end-to-end customer communication journeys, covering onboarding, activation, engagement, and retention. You'll analyze performance to identify improvement opportunities and drive CRM strategies in a fast-paced SaaS environment. This role offers high autonomy and impact.

🎯 What You'll Do

• Design and evolve automated multichannel communication rules
• Translate product context into CRM strategies for relevance
• Lead segmentation and personalization based on user profile
• Analyze journey performance and propose A/B tests

📋 Requirements

• Ability to analyze behavior data for actionable insights
• Knowledge of automation tools like HubSpot or RD Station
• Understanding of lifecycle segmentation and engagement strategies
• Intermediate Excel skills

✨ Nice to Have

• Experience with multicanal CRM automation (email, WhatsApp, push)
• Experience in SaaS B2B
• Knowledge of SQL or data manipulation

🎁 Benefits & Perks

• 💳 Flexible benefits card (meal, mobility, health, etc.)
• 🏥 Health insurance
• 🎂 Birthday day off
• 🏠 Hybrid work model + home office allowance
• 🐾 Pet discount with Guapeco