19h ago
Technical Marketing Analyst - PPC
Kraków
✨ $80k-$120k / yearest.
contractsenior Remotesoftware
🛠 Tech Stack
💼 About This Role
You'll drive brand visibility across AI engines like ChatGPT and Gemini through weekly experiments. You'll increase citation frequency via disciplined experimentation, running at least 5 experiments per week. If you love shipping fast and automating, this role is for you.
🎯 What You'll Do
- Audit and fix pixel implementations across Meta, Google, LinkedIn, and X.
- Build, structure, and refine PPC campaigns across Google Ads, LinkedIn, Meta, and X.
- Review negative keywords daily and maintain impeccable keyword hygiene.
- Prepare weekly performance reports with insights tied to business outcomes.
📋 Requirements
- 3+ years managing PPC campaigns across Google, Meta, LinkedIn, and X.
- Hands-on experience with Meta Conversions API (CAPI) and Google Ads conversion tracking.
- Proficiency with Google Tag Manager for building and troubleshooting containers.
- Ability to diagnose pixel/tracking failures using browser DevTools and GTM Preview mode.
✨ Nice to Have
- Experience with server-side tagging or server-side GTM.
- Familiarity with GA4 event model and DebugView.
- Understanding of cookie consent frameworks (GDPR, ePrivacy).
🎁 Benefits & Perks
- 🏖️ Remote work
- 🏥 Health insurance
- 📈 Equity options
- 💻 Home office stipend
- 📚 Learning budget
📨 Hiring Process
Estimated timeline: 2-3 weeks · AI estimate
- 1Recruiter Call· 30 min
- 2Technical Interview· 60 min
- 3Offer· 15 min
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