Tech Stack

Description

You will own upsell engagement comms in priority LATAM markets, launch new market initiatives, and bring new products to international members. You'll structure the first regional LCM plan for LATAM, manage cross-channel campaigns, and collaborate with cross-functional teams to drive growth.

Requirements

• 5+ years marketing experience in owned media channels
• Technical Braze experience
• Experience launching international marketing efforts across multiple languages
• Fluency in Portuguese or Spanish
• Experience in B2C subscription business with freemium model

Responsibilities

• Structure first regional LCM plan for LATAM
• Build email, in-app, and push notification comms on Braze
• Manage end-to-end cross-channel marketing campaign process
• Run tests to optimize customer engagement and retention
• Define best practices for International LCM infrastructure