19h ago
Performance Marketing Manager
Mexico
full-timesenior Remote
๐ Tech Stack
๐ผ About This Role
You'll own mobile paid acquisition end-to-end for a scaling FinTech in Mexico, deploying a multimillion-dollar budget across Meta, Google App Campaigns, and DSPs. You'll optimize for full-funnel performance from impression to repayment behavior, improving CAC and LTV.
๐ฏ What You'll Do
- Campaign setup, optimization, and scaling across mobile channels
- Manage agency relationship and build in-house capabilities
- Design and run A/B tests and incrementality tests
- Allocate budget dynamically based on performance and risk
- Drive creative strategy iteration from performance data
๐ Requirements
- 5+ years of hands-on mobile performance marketing experience
- Proven track record scaling app acquisition campaigns on Meta, Google, or DSPs
- Experience optimizing beyond installs using downstream metrics (LTV, CAC)
- Familiarity with mobile attribution tools like AppsFlyer and SKAN challenges
- Strong analytical skills with SQL proficiency
โจ Nice to Have
- Experience in FinTech or lending
- Experience in Mexico or emerging markets
- Experience with incrementality testing
- Familiarity with creative strategy at scale
๐ Benefits & Perks
- ๐ก Remote-first team with WFH office reimbursement
- ๐ฐ Competitive compensation and generous equity
- ๐ฅ Flexible health plans with global-standard subsidies
- โ๏ธ Paid global onsites twice yearly
- ๐ Growth opportunities based on contributions, not rigid timelines
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter callยท 30 min
- 2Hiring manager interviewยท 45 min
- 3Technical/Case interviewยท 60 min
- 4Final interview with leadershipยท 45 min
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