7h ago

Performance Marketing Campaign Analyst

Mexico City

$45k-$70k / yearest.

full-timemid HybridFinancial Technology

🛠 Tech Stack

💼 About This Role

You'll analyze and optimize performance marketing campaigns across Meta, Google, and TikTok, ensuring data-driven decisions. Your work directly impacts our mission to provide credit to underserved customers in emerging markets. You'll collaborate with data and tech teams to refine attribution models and improve reporting.

🎯 What You'll Do

  • Deliver weekly, monthly, and ad-hoc performance analysis across channels and markets.
  • Propose and execute deep dive analyses to optimize marketing platforms.
  • Conduct audits of attribution model and resolve data quality issues.
  • Create and maintain performance reports with cohorted analysis.

📋 Requirements

  • 2-4 years in performance marketing or digital analytics.
  • Strong technical efficiency with Google Analytics and visualization tools.
  • Experience implementing new reports and dashboards from data models.
  • High attention to detail and problem-solving skills.

✨ Nice to Have

  • Experience with Hex.
  • Experience with Meta, Google, TikTok advertising platforms.

🎁 Benefits & Perks

  • 🏥 Health insurance for employee and immediate family.
  • 💼 Life and disability insurance company-funded.
  • 🏖️ Unlimited sick leave and paid vacation days.
  • 🧳 Co-working Travel perk $2,000 USD annually.
  • 📚 Professional Development perk $2,000 USD annually.
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