💼 About This Role

You'll define and execute go-to-market strategies for new B2C products, shaping positioning and messaging from the ground up. You'll work with cross-functional teams to optimize the full user journey, focusing on acquisition and retention. This role offers significant autonomy to drive revenue growth at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance across acquisition and retention
• Conduct market research and drive experimentation through A/B testing

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue and retention metrics
• Strong expertise in positioning and go-to-market strategy
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Leadership in cross-functional or matrix organizations

🎁 Benefits & Perks

• 🏠 Fully remote work
• 🏖️ 28 days paid vacation per year
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Case study or presentation· 60 min

🚩 Heads Up

• No salary range provided in listing