Description

Drive marketing strategy and execution for SoFi's SMB lending and banking products. You'll craft value propositions, support go-to-market initiatives, and optimize the user journey to grow the SMB segment.

Requirements

• 4+ years experience in product marketing or growth marketing
• Data-first approach with experience using data to optimize funnels
• Full-stack execution: strategic planning plus tactical execution
• Strong project management skills in matrixed organizations
• Excellent communication and influence skills

Responsibilities

• Contribute to GTM strategy and develop positioning/messaging for SMB products
• Support multi-channel acquisition strategies with growth mindset
• Optimize web pages and conduct A/B tests to improve conversion
• Partner with creative team to develop campaigns across channels
• Monitor and report KPIs to leadership and cross-functional partners